Autism Care Network

The Autism Learning Health Network (ALHN) was established with a noble mission to enhance autism education, research, and healthcare delivery. However, despite its commendable objectives, the organization faced challenges in connecting with its target audience effectively. Not only was the name hard to remember and communicate, ALHN failed to encapsulate the holistic nature of the organization’s services and appeared more clinical than compassionate.

Sons and Prophets embarked on a comprehensive naming and rebranding strategy aimed at realigning the organization’s identity with its core values and enhancing its appeal to patients, families, researchers, and providers.

In-depth market research and stakeholder interviews were undertaken alongside New York’s, The Smithee Group, to gain a nuanced understanding of the autism community’s needs, perceptions, and preferences. Together, we engaged key stakeholders, including staff members, community leaders, and advocacy groups, to understand their challenges and successes. We identified the organization’s unique value proposition centered around comprehensive care, inclusivity, and empowerment and selected the name “Autism Care Network” to reflect the organization’s commitment to providing holistic care, support, and connectivity.

The new brand name and identity resonated positively with the autism community, fostering a sense of belonging, trust, and inclusivity. It has positioned the organization as a leading advocate for comprehensive autism care, attracting new partnerships, donors, and collaborators.

2021

Brand Identity
Brand Naming
Creative Direction
UX/UI
Marketing and Strategy