Sons and Prophets collaborated once again with the acclaimed musical duo, For King and Country, for the production of their music video “What Are We Waiting For?”.
Collaborating closely with For King and Country, S+P ensured that the video remained true to the artists’ vision while pushing the boundaries of creativity. The project was approached with a meticulous focus on aligning every visual element with the theme of time, conceptualizing a narrative that would unfold through a series of symbolic representations of refusing to wait.
Leveraging AI-generated imagery, Sons and Prophets created iconic visuals that seamlessly intertwined with the narrative, portraying the intricate nuances of time through surreal landscapes and abstract compositions.
“What Are We Waiting For?” garnered widespread acclaim for its visually stunning imagery and profound thematic resonance, gaining over 1 million views across platforms in the first few months. Beyond its aesthetic appeal, the video succeeded in amplifying the message of the song, inspiring viewers to reflect on the fleeting nature of time and the importance of embracing opportunities today.
Project Date
2023
Our Contribution
Video Animation
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