Sons and Prophets was approached to bring creative direction for a new campaign for JellyCat, UK. The campaign idea was to evoke feelings of warmth, companionship, and nostalgia, positioning JellyCat toys as not just playthings but cherished members of the family.
Sons and Prophets happily embarked on this campaign and centered the theme around ‘In the Family.’ They crafted a strategy that leveraged emotive storytelling, thematic designs, and compelling marketing language to convey the idea that every JellyCat toy becomes a beloved member of the family.
These designs showcased various stuffed animals experiencing the same milestones as a child would, such as, celebrating a birthday and going to school, to name a few.
Sons and Prophets developed messaging encouraging families to create cherished memories with JellyCat toys, highlighting the role these plush companions play in fostering imagination and creativity.
Project Date
2023
Our Contribution
Campaign Branding
Messaging
Sons and Prophets is a full service creative and branding agency, helping brands reimagine and elevate their creativity.