Luci is a dynamic new player in the fintech industry, dedicated to providing innovative financial insights for small businesses. Luci analyzes a small business owner’s financial data, reveals pending danger, and shares an actionable roadmap for business growth and success.
Luci approached Sons and Prophets with the challenge of establishing a strong brand identity that would both stand out in the fintech arena, and resonate with small business owners. The visual identity needed to communicate reliability and innovation while distinguishing itself in a confusing marketplace dominated by established competitors.
Recognizing the complexity of financial management for small businesses, Sons and Prophets emphasized the importance of simplicity in Luci’s brand identity. The brand’s messaging and visual elements were designed to communicate clarity and ease of use, ensuring that non-financial professionals could navigate the platform with confidence. Understanding the challenges faced by small business owners, Sons and Prophets positioned Luci as a trusted partner dedicated to empowering entrepreneurs on their financial journey. The brand’s voice and messaging was crafted to convey a commitment to staying ahead of the curve in fintech solutions.
Luci’s distinctive visual identity is characterized by vibrant colors, bold typography, intuitive illustration, and boldly provocative language.
The branding efforts led by Sons and Prophets resulted in a highly successful launch for Luci, with the brand quickly gaining traction and recognition within the small business community.
Project Date
2022 – present
Our Contribution
Brand Identity
Creative Direction
Marketing and Strategy
Video Animation
Sons and Prophets is a full service creative and branding agency, helping brands reimagine and elevate their creativity.